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Call Quality Assurance · Intelligence & Compliance

Every call, graded.
Every risk, caught.
Automatically.

Call Quality Assurance transcribes and scores every customer call against your own rubric, tracks each lead's journey across multiple touchpoints, and flags compliance breaches with the exact transcript line as evidence — turning quality assurance from a sampling exercise into full coverage.

100%
Call coverage
Word-for-word
Compliance proof
0%
Sampling bias

[ 01 / The problem ]

Manual QA can't keep up
with how fast your team talks.

Most sales and support organizations audit a tiny fraction of their calls — usually under 5% — because human reviewers can only listen to so much audio in a day. Coaching stays reactive, and compliance breaches surface weeks late, if at all.

In regulated, high-consideration sales — admissions, insurance, lending, healthcare — one unauthorized promise can become a compliance incident, a refund dispute, or reputational damage.

The old way
≤5%

of calls ever reviewed

  • Random 1-in-50 call spot checks
  • Coaching feedback arrives weeks late
  • Subjective, inconsistent evaluator bias
  • Zero visibility across multi-call journeys
Call Quality Assurance
100%

total coverage, zero sampling

  • Every single call transcribed and scored
  • Instant compliance alerts with exact quotes
  • One standardized, weighted rubric engine
  • Fact ledger & journey score across every touchpoint

[ 02 / How it works ]

One AI layer, every conversation, no sampling.

Call Quality Assurance ingests call recordings, transcribes them, and runs every single call through a weighted rubric built around how your team is supposed to sell or support. Nothing is sampled. Nothing is skipped.

01

Capture

Call recordings come in via direct upload (MP3/WAV/M4A) or stream in from your existing telephony and CRM stack.

02

Transcribe & structure

Every call is transcribed and broken into the moments that matter: introduction, needs discovery, product explanation, objection handling, closing.

03

Score against your rubric

Each call is graded parameter-by-parameter against a configurable, weighted rubric — your categories, your weights, your pass bar. Not a generic sentiment score.

04

Track the whole journey

Every call for the same lead is linked into a single Journey, with a running fact ledger and a Journey Score that reflects lead progress — separate from any single call.

05

Catch breaches, with proof

A dedicated compliance layer checks every call for misleading claims, mis-selling, and unauthorized promises — and shows the exact transcript line, not just a flag.

06

Route the coaching

Every failing parameter is ranked by fail rate across the team, so team leads know exactly what to coach first — instead of guessing from anecdotes.

[ 03 / Feature grid ]

What you get on
every single call.

Lead progress, not just one call

Journey Score

Every call a lead has ever had is linked into one Journey — needs identified, objections handled, information delivered — as a single score. No one re-listens to three calls to know where a deal stands.

Every agent, every call

Call Quality Score

A separate per-call score measures how well the agent handled that specific conversation — introduction, probing, product, closing, soft skills — never confused with how far along a lead happens to be.

Word-for-word transcript proof

Compliance Verdict, with the receipt

When a call trips a rule, Call Quality Assurance shows the exact sentence the agent said, mapped to the specific policy it violates — so compliance teams act on evidence, not suspicion.

What was actually said, extracted

Fact Ledger

Every commitment, need, and detail — program duration, pricing, eligibility, promised outcomes — is pulled out, timestamped, and linked back to the exact call. A searchable record of what your team told every customer.

Built around how you grade

Weighted Rubric Engine

Introduction, Probing, Product, Closing, Soft Skills — each with its own parameters and point weights, with per-parameter N/A logic so scores reconcile transparently from parameter to section to overall.

Ranked for you

Coaching Backlog

Every rubric parameter ranked by fail rate across the whole team — so “Objection Handling is failing on 74% of calls” is a number on a dashboard, not a hunch.

[ 04 / The moat ]

Not another call-scoring wrapper.

A lot of “AI QA” tools score a call in isolation and stop there. Call Quality Assurance is built around three things that are genuinely hard to bolt on after the fact.

01

Journey-level modeling, not call-level

Real sales and support relationships span multiple calls. Call Quality Assurance links calls into journeys, carries a fact ledger forward between them, and separates “how is this lead progressing” from “how did this agent perform” — a distinction most QA tools don't even attempt.

02

Evidence-grounded compliance, not a keyword filter

Every compliance verdict traces back to the literal transcript line and the specific policy it breaches — which is what makes the output usable by legal and compliance teams, not just team leads.

03

A configurable rubric engine, not a fixed template

The scoring model reflects your sales process and weights, with per-parameter applicability logic — so it redeploys into a completely different vertical (BFSI, insurance, real estate, healthcare) without a rebuild, not just a relabel.

[ 05 / Proof it works ]

See it on a real call, not a mockup.

An actual scoring breakdown Call Quality Assurance produced from a call recording — the same fact ledger, rubric, and compliance check that runs on every call in production.

Sandbox environment · Illustrative data
Ravvio-QA · Journey Report · #114

Lead journey

Ravvio Academy — Admissions Journey #114

Agent: Admissions Counselor A.

Call 3 of 3 · 34m 12s · MP3 upload

Journey score

64

Lead progress across all calls — not agent performance

Call quality

78/100

This call only — weighted rubric

Need identified
Career switch into BIM / construction tech
Call 1 · 04:1298%
Budget sensitivity
Asked for EMI options on ₹68,000 program fee
Call 2 · 11:0397%
Objection logged
Comparing against a cheaper recorded-only course
Call 2 · 14:3795%
Commitment made
Counselor to share placement report by Friday
Call 3 · 22:1099%
Promised outcome
“Guaranteed certification” — unapproved claimLinked toBreach
Call 3 · 18:42100%

Every fact is timestamped and linked back to the exact call — a searchable record of what your team told every customer.

Stop sampling.
Start knowing what
happened on every
call.

Book a demo

Already trusted across BFSI and enterprise support teams.